Actionable Research
for Your Business

Learn Your Customer’s Story

Do you want to provide your customers with a product and experience they will never forget?
Then you need to understand their needs. The undiscovered, undetected needs that lay deep within their hearts.
Market research traditionally asks direct questions like, “Do you need an innovative way of reserving your hotel room?” But this just gives you half-hearted responses from customers who want to get away from the survey.
Ethnogram does away with direct questions and becomes part of your customer’s daily life. We find answers to the questions that can help you provide the best possible experience.

• What are your customer’s motives?
• In what ways do they interact with your products and services?
• How do they want their lives to be improved?

Rather than compiling a series of dry reports, our presentations are full of detailed, visual stories that will inspire you to take action.
All of our research methods are based on scientifically-backed ethnographic research.

Ethnography for Marketing Communications

By taking current brand perceptions, existing customer experiences, and word of mouth we can aid with a rebrand or repositioning of current products. A proper rebrand helps define your best values to your customers, increasing loyalty and repeat business.

Customer Experience Ethnography

To illustrate the customer journey, we create visual maps by researching touchpoints that define a customer’s experience, the pain points they feel on a daily basis, and what moments will make them a loyal customer.

User Experience Ethnography

User experience doesn’t happen on the screen, it happens in the mind of the user. We apply UX research in order to map, understand, and reflect the mind of a user when they first experience a new interface, app, or product.

Customer Segment Ethnography

This research is used to understand what are the current, unmet needs of a customer segment. By taking individual stories from real people, we draw a clear picture of what pains they are suffering from that you can help with.

Innovation & Disruption Research

The single most important step of an innovative project, we take your business’s challenges as context and find reflections that are occurring in people’s everyday lives.

 

Cross Culture – Fit Ethnography

Launching in a new region can be a risky move. We evaluate the compatibility of your product/service to how the local culture will receive it. After research, we deliver a series of adaptation scenarios for your brand.

Netnography

Netnography is an interpretive research method that adapts traditional, in-person research to the digital world. By understanding digital communication, you can develop the best customer experience for your audience.

Ethnography for Marketing Communications

By taking current brand perceptions, existing customer experiences, and word of mouth we can aid with a rebrand or repositioning of current products. A proper rebrand helps define your best values to your customers, increasing loyalty and repeat business.

Customer Experience Ethnography

To illustrate the customer journey, we create visual maps by researching touchpoints that define a customer’s experience, the pain points they feel on a daily basis, and what moments will make them a loyal customer.

User Experience Ethnography

User experience doesn’t happen on the screen, it happens in the mind of the user. We apply UX research in order to map, understand, and reflect the mind of a user when they first experience a new interface, app, or product.

Customer Segment Ethnography

This research is used to understand what are the current, unmet needs of a customer segment. By taking individual stories from real people, we draw a clear picture of what pains they are suffering from that you can help with.

Innovation & Disruption Research

The single most important step of an innovative project, we take your business’s challenges as context and find reflections that are occurring in people’s everyday lives.

Cross Culture – Fit Ethnography

Launching in a new region can be a risky move. We evaluate the compatibility of your product/service to how the local culture will receive it. After research, we deliver a series of adaptation scenarios for your brand.

Netnography

Netnography is an interpretive research method that adapts traditional, in-person research to the digital world. By understanding digital communication, you can develop the best customer experience for your audience.

Finding the Local Communication Formula

Client: KFC

International brand KFC was aware of this possibility, so when they prepared “Always Original” as their new campaign slogan for 2016, they wanted to make sure it would reach the Turkish audience.