Youth vs Personal Finance Management

Client: Akbank

Ethnogram Ethnographic Research and Service Design

With over 15 million customers, Akbank is one of the top three banks in Turkey. The Digital Team was working on a new innovative digital financial solution for the youth. The aim of the project was to give them a new fun way to control their finances as well as their social transactions.

Our client ask us to deeply understand youth’s digital money management as well as their current cultural trends.

Ethnogram Ethnographic Research and Service Design